The Cornell Group Predictable Lead Generation for Local Roofers

We fill calendars with qualified appointments from homeowners looking to replace a roof, not price-shop one. By running your Meta and Google ads and screening every lead, we keep your crew on real jobs.

A roofing crew tearing a shingle roof down to the decking, shot from above

24/7

support from our team

30

days before you pay

100%

exclusive leads, never resold

Trusted by growth-minded roofing companies across the US

JTA Roofing Exteriors Summit Ridge Roofing & Exteriors Ironclad Exteriors Northline Roof Co. Stonegate Roofing Titan Roof Works Meta Business Partner
A videographer filming a roofing crew at work on a shingle roof

Most roofers we call have already been burned. They paid an agency up front, got a folder of leads that four other roofers also got, and a year later they were still the best-kept secret in their town.

We built The Cornell Group the opposite way. You don't pay us for the first 30 days. We don't resell your lead to the roofer down the road. And we only take roofing, because an agency that also runs ads for dentists and gyms is guessing on your market.

The Cornell way

  1. Most agencies put five people on your account and you can't reach one of them. Here, whoever builds your ads answers the phone.

  2. Your first 30 days are free. No deposit, no card on file. If we can't fill your calendar, we haven't earned anything.

  3. Every ad we have ever written was written to sell a roof. That only comes from doing one thing and turning down the rest.

“I only ever wanted to do one thing and do it properly. Every roofer we take on gets the version of this company that thinks about roofs all day, instead of the version that is splitting attention with a dentist in another state.”

Lilyana Cornell Founder, The Cornell Group

Who you get

Lilyana Cornell

Founder

Lily started The Cornell Group in July 2026, and she is the reason it only does roofing. When the idea came up to widen it into operations and consulting, she killed it in a day: one trade done properly beats five done badly. She builds the creative and picks the neighborhoods your ads run in.

Roy Gonzales

Partner

Roy handles the calls. If you spoke to somebody before you booked, it was him. He has spent years building and selling marketing for a living, and he is the one who will tell you on the first call if your market is not a fit, which is a shorter conversation than most people expect from an agency.

Ready to stop guessing where next month's jobs come from?

Book a 20 minute call. We will show you what your market looks like and what it takes to own it. If we are not the right fit, we will say so on the call.

Book a demo call
A roofer carrying a bundle of shingles up a roof under a clear sky