The Cornell Group Predictable Lead Generation for Local Roofers

We fill calendars with ready-to-go homeowners looking to replace a roof, not price-shop one. By scripting, editing, and managing your ads, we keep you and your crew on real jobs, rather than learning paid ads yourself.

A roofing crew tearing a shingle roof down to the decking, shot from above

24/7

support from our team

100%

exclusive leads, never resold

$0

due today, no deposit, no card on file

30

days before you pay

1

trade, roofing and nothing else

Trusted by growth-minded roofing companies across the US

JTA Roofing Exteriors Summit Ridge Roofing & Exteriors Ironclad Exteriors Northline Roof Co. Stonegate Roofing Titan Roof Works Meta Business Partner
A videographer filming a roofing crew at work on a shingle roof

Most roofers we call have already been burned.

  • They paid an agency up front.
  • They got a folder of leads that four other roofers also got.
  • A year later they were still the best-kept secret in their town.

We built The Cornell Group the opposite way.

  • You don't pay us for the first 30 days.
  • We don't resell your lead to the roofer down the road.
  • We only take roofing, because an agency that also runs ads for dentists and gyms is guessing on your market.

The Cornell way

  1. Whoever builds your ads answers the phone.

    You get to speak to the founders themselves, not the account managers every other agency hands you.

  2. Your first 30 days are free.

    No deposit, no card on file. If we can't fill your calendar, you don't pay us anything.

  3. You pick the customer. We go get them.

    Tell us your favorite type of customer and we target them exactly, instead of whoever happens to click the ad.

“I only ever wanted to do one thing and do it properly. Every roofer we take on gets the version of this company that thinks about roofs all day, instead of the version that is splitting attention with hundreds of other roofers.”

Lilyana Cornell Founder, The Cornell Group

Who You Get To Work With

Lilyana Cornell, founder of The Cornell Group

Lilyana Cornell

Founder

Lily started The Cornell Group in July 2026, and she is the reason it only does roofing. When the idea came up to widen it into operations and consulting, she killed it in a day: one trade done properly beats five done badly. She builds the creative and picks the neighborhoods your ads run in.

Roy Gonzales

Partner

Roy handles the calls. If you spoke to somebody before you booked, it was him. He has spent years building and selling marketing for a living, and he is the one who will tell you on the first call if your market is not a fit, which is a shorter conversation than most people expect from an agency.

Ready to stop guessing where next month's jobs come from?

Book a 20 minute call. We will show you what your market looks like and what it takes to own it. If we are not the right fit, we will say so on the call.

Book a demo call
A roofer carrying a bundle of shingles up a roof under a clear sky